Buying a PS5 in Sweden: Tips from the Pros (2024)



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Developed by Sony Interactive Entertainment, the PS5 offers cutting-edge graphics, extremely fast load times, and an expansive library of games that cater to both casual and hardcore gamers. Being a foreigner in Sweden, you may find yourself navigating a myriad of unfamiliar stores and online platforms in your quest to buy a PS5.

To make your journey a bit easier, this article will focus on essential details like price factors, availability, and where to make your purchase. Let’s get started by understanding the Swedish market for PS5.


  • Understanding the Swedish market for PS5 helps you make an informed purchase.
  • Various factors like currency exchange rates and import duties affect the price.
  • Retail options range from local stores like Elgiganten to international platforms like Amazon.
  • A standard two-year warranty generally applies to electronic purchases in Sweden.
  • Additional costs can include accessories, subscription services, and digital purchases.
  • Multiple payment methods are available, including credit cards and Swish mobile payments.

Understanding the Swedish Market for PS5

When it comes to electronics and gaming consoles like the PS5, the Swedish market is both robust and competitive. Sweden has a strong gaming culture, and it’s home to various retail outlets that specialize in electronics and gaming gear. However, the global demand for the PS5 has made it a rare find, even in well-stocked Swedish stores.

Local Retail

In Sweden, stores like Elgiganten, Media Markt, and Webhallen are among the go-to locations for electronics and gaming consoles. These stores have both physical locations across major Swedish cities and online platforms where you can check stock availability. But be prepared—popular items like the PS5 often sell out quickly, especially during holiday seasons and sales events.

Online Retail

If you prefer shopping online, Swedish websites are dedicated to electronics and gaming like Inet and NetOnNet, where the PS5 might be available. These online retailers often offer delivery options, making it convenient for you if you’re not familiar with the local geography or simply prefer the convenience of online shopping.

The Role of Language

While many Swedish retailers offer information in English, some smaller stores or local chains may only provide details in Swedish. This can be a barrier if you’re not familiar with the language. Thankfully, online translation tools can be a helpful resource, or you can consider sticking to larger stores that offer multilingual support.

Price Comparison Platforms

In Sweden, websites like Prisjakt and PriceRunner offer a platform for price comparisons on electronics, including gaming consoles like the PS5. These sites aggregate prices from various retailers, helping you find the best deal available. They can be a valuable tool in understanding the pricing landscape and ensuring you’re getting a fair price.

Price Factors

When considering the purchase of a PS5 in Sweden, one of the key elements to take into account is the cost. Understanding the various factors that influence pricing can help you budget appropriately and avoid surprises.

Currency and Exchange Rates

Firstly, it’s essential to note that prices in Sweden are generally listed in Swedish Krona (SEK). If you’re accustomed to dealing with another currency, you’ll need to consider the exchange rate to have a clearer understanding of how much you’re actually spending.

Exchange rates can fluctuate, so it might be useful to keep an eye on them if you’re planning a purchase in the near future.

Retail Price vs. Marked-Up Price

Sony may set the official retail price for a PS5, but some retailers may mark up the price due to high demand and low supply. This is especially true for third-party sellers and can sometimes be true in physical stores and online platforms. Always check multiple sources to ensure you’re not paying more than you need to.

Import Taxes and VAT

Sweden has a Value Added Tax (VAT) of 25%, and this is usually included in the retail price you see in stores or online. If you’re considering buying from international sellers, keep in mind that import taxes may apply. These additional costs can make your PS5 significantly more expensive, nullifying any savings you might have initially perceived.

Bundle Offers

Occasionally, stores offer bundle deals that include the PS5 console along with games or accessories. While these may seem more expensive at first glance, they can offer value if the bundled items are ones you intend to buy anyway. Just make sure to do the math to confirm you’re actually saving money on the bundle as opposed to buying each item separately.

Where to Buy

So you’ve familiarized yourself with the Swedish market and have an understanding of the key price factors. The next step is to figure out where to make your purchase. Sweden offers a variety of options, both local and international, to suit your shopping preferences.

Retail TypeStoresProsCons
Local StoresElgiganten, Media Markt, WebhallenIn-person assistance, immediate purchaseStock may be limited, travel required
Online RetailersInet, NetOnNetConvenient, often has an English interfaceShipping times, potential delivery fees
InternationalAmazonBroader selectionImport duties, shipping costs

Local Stores

If you enjoy the experience of a brick-and-mortar store, Sweden has several electronics retailers that stock gaming consoles like the PS5. Here are a few you might consider:

Elgiganten: With locations all across Sweden, Elgiganten is one of the go-to places for electronics. They often have a dedicated gaming section, and their staff can assist in English.

Media Markt: Another popular electronics store, Media Markt offers a range of gaming consoles and accessories. They also have multiple locations, and their online portal allows you to check in-store availability.

Webhallen: Known for its wide selection of electronics and gaming gear, Webhallen has both online and physical stores. Their website usually lists real-time stock availability, helping you plan your purchase better.

Online Retailers

If you prefer the convenience of shopping from home, several Swedish online stores offer the PS5:

Inet: This online retailer specializes in electronics and often carries the latest gaming consoles. They offer delivery and even installation services for an extra fee.

NetOnNet: Another online electronics retailer, NetOnNet, also offers home delivery and has a user-friendly interface, often with English language options.

International Options

If you’re open to looking beyond Swedish stores, there are international options like Amazon that deliver to Sweden. Keep in mind that while the base price might sometimes be lower, shipping costs and import duties can quickly add up.


A major hurdle you’re likely to encounter in your quest for a PS5 is the issue of availability. The console’s immense popularity, coupled with supply chain disruptions, has led to sporadic stock levels in stores globally, and Sweden is no exception.

Stock Issues

The PS5 often sells out within minutes of new stock arriving. This is true for both online and physical stores.

Some retailers offer notifications for when new stock arrives, so it might be worthwhile to sign up for these alerts if you’re eager to make a purchase soon. However, note that thousands of other customers are likely doing the same, so speed is of the essence when you receive a restock alert.

Waiting Lists and Pre-Orders

Some Swedish retailers offer waiting lists or pre-order options. Being on a waiting list doesn’t guarantee that you’ll get a console immediately upon restocking, but it increases your chances.

Pre-orders are a more definite way to secure a PS5, but they are usually opened for a very limited time, often months in advance of the actual stock arrival.

Special Events and Seasons

Consider timing your purchase around significant sales events like Black Friday or the holiday season. These times often coincide with large shipments of stock. However, the demand also rises during these periods, so it’s a bit of a double-edged sword.

Online Communities and Forums

Certain online forums and social media groups are dedicated to tracking PS5 availability across various stores. These platforms often provide real-time updates and can be an invaluable resource. However, as with any online community, it’s crucial to verify any information before acting on it.

Warranty and Support

Once you’ve managed to secure your PS5, it’s important to understand the warranty and support that come with your purchase. These aspects can vary by retailer and location but are crucial for long-term peace of mind.

Standard Warranty in Sweden

In Sweden, consumer electronics like the PS5 generally come with a two-year warranty, as mandated by EU law. This warranty covers manufacturing defects and other issues that aren’t caused by the user. Make sure to keep your receipt and any other proof of purchase, as these will be needed to claim warranty services.

Extended Warranty Options

Some retailers offer extended warranties at an additional cost. These can cover accidental damage or extend the standard two-year warranty for an additional period. Whether this is worth the extra expense is up to you, but it’s an option you should be aware of.

Local Support and Repair Centers

Sony has authorized service centers in Sweden where you can get your PS5 repaired under warranty. If you bought your console from a major retailer, they could assist you with the warranty process and might even handle the repair or replacement themselves.

Online Support

In addition to physical service centers, Sony and many retailers offer online support portals. These can be particularly helpful if you encounter software issues or need troubleshooting advice that doesn’t require physical repairs.

Language Barriers in Support

Most large electronics retailers and Sony’s own support services in Sweden offer English-language support. However, if you buy from a smaller retailer, you might encounter some language barriers. In such cases, online translation tools or asking a Swedish-speaking friend for help might be necessary.

Additional Costs

After successfully acquiring a PS5, there are likely to be some additional expenses that you’ll need to consider. While the console comes with the basics to get you started, there are accessories and services that can enhance your gaming experience.


The PS5 console typically comes with one controller, but you may want to purchase a second one for multiplayer gaming. Here are some common accessories you might consider:

  • Extra DualSense Controller: Useful for local multiplayer games.
  • PS5 HD Camera: If you’re planning on streaming your gaming sessions, this camera integrates seamlessly with the PS5.
  • Headset: A good quality gaming headset can elevate your gaming experience, especially in games where sound is a crucial gameplay element.

Subscription Services

Several subscription services can add to your PS5 experience:

  • PlayStation Plus: This service is essential for online multiplayer gaming and also provides you with free monthly games.
  • PlayStation Now: A subscription-based service that offers access to a library of older PlayStation titles for streaming.

Extended Warranties and Insurance

As mentioned in the warranty section, some retailers offer extended warranties for an extra fee. These can range in price but are an additional cost you may want to consider for peace of mind.

Digital Purchases

With the rise of digital gaming, don’t forget the potential costs of purchasing digital games, DLC, and in-game items. The PS5 offers a digital-only model, which could be more cost-effective upfront but could lead to more spending in the long run if you usually buy physical copies of games to resell or trade.

Payment Methods

Choosing a suitable payment method is the final step in your journey to owning a PS5 in Sweden. The country offers a plethora of payment options, suitable for both local residents and foreigners. Here’s a rundown of the most commonly accepted methods and what you need to know about each.

Credit and Debit Cards

Cards are widely accepted in Sweden, and this applies to most electronic stores as well. Visa and Mastercard are the most commonly used, but some stores may also accept American Express or other international cards. Ensure that your card is enabled for international transactions if you’re using a card from outside Sweden.

Swish Mobile Payment

Swish is a popular mobile payment method in Sweden, allowing for instant transactions via your smartphone. However, you’ll need a Swedish bank account to set up and use Swish, so this option may not be feasible for all foreigners.

Bank Transfers

Some online retailers may offer the option to pay via bank transfer. While not instantaneous, this method is generally secure and can be a good option if you’re making a large purchase and want to avoid credit card fees.


While Sweden is increasingly moving towards becoming a cashless society, cash payments are still accepted at most physical retail stores. If you prefer dealing with hard currency, this is an option. However, it’s less common for high-value transactions and is not an option for online purchases.

PayPal and Other Online Payment Services

PayPal and similar online payment services are often accepted, especially by online retailers. These services offer the benefit of an additional layer of security, as you don’t have to share your credit card details directly with the retailer.

Installments and Financing

Some stores offer the possibility of paying for your PS5 in installments, often interest-free for the initial period. This can make the high upfront cost more manageable but be aware of any interest rates or fees that apply after the initial period.

Tips for a Smooth Purchase

Buying a PS5 in Sweden, or anywhere for that matter, can be an exciting yet overwhelming experience given its high demand and the various factors to consider. To help you navigate through the process more smoothly, here are some valuable tips that could make your buying experience more straightforward.

Check Stock Availability Online

Before heading to a physical store, it’s a good idea to check the stock availability online. Many stores offer real-time updates on their websites, allowing you to save time and avoid disappointment.

Sign Up for Notifications

As discussed in the Availability section, many retailers offer stock notifications. Utilizing this feature can provide you with a critical time advantage when new stock arrives.

Be Quick but Don’t Rush

Given the high demand for PS5, you’ll need to act quickly when you find available stock. However, don’t let the urgency lead you to overlook crucial details like warranty, return policy, or additional costs.

Verify Retailers

If you’re considering buying from an unfamiliar online store, or a third-party seller, be sure to check reviews and ratings to ensure they’re reputable. This extra step can save you from potential scams or purchasing counterfeit products.

Keep All Purchase Documents

Whether you’re buying from a physical store or online, always keep your receipts, warranty cards, and any other purchase-related documentation. These will be vital if you encounter any issues and need to claim warranty or support.

Double-Check Language Settings

For those buying from international websites or unfamiliar retailers, always double-check that the PS5 model you’re purchasing is compatible with your language preferences and electrical outlets.

Understand Return Policies

Be clear on the return policy of the retailer from whom you’re buying. While Swedish consumer law provides a 14-day return window for online purchases, this may not apply to all types of goods or if you’re buying from international sellers.

By keeping these tips in mind, you’ll be better prepared to make a successful and stress-free PS5 purchase in Sweden. Once you’ve completed these steps, all that’s left is to set up your new console and dive into the world of next-generation gaming.


As our Lifestyle Coordinator, Erik is the go-to resource for all things related to living and thriving in Sweden. He was born and raised in Stockholm and knows the city like the back of his hand.

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